5 Ways Deliverability Hurts Your Brand

Welcome back to the EcomAdvertisers Newsletter, the go-to resource for marketing founders and professionals looking to level up their email marketing skills.

I’m Daniel, and it’s great to have you here!

👇 Let’s get into today’s message.👇

People underestimate how much bad email deliverability can hurt your brand.

Here are 5 ways deliverability crushes your brand:

1. Perception

Nothing damages your brand's reputation like inadequate email deliverability.

Your subscribers periodically check their spam folders for important emails.

Once they see your emails in there, they’ll associate your brand with “junk.”

Not exactly a good look.

2. Revenue

For many brands, 30-45% of their revenue comes from email marketing.

That figure quickly drops to zero, thanks to a compromised sender’s reputation.

If people don’t actually see your emails, they won’t generate sales.

3. Time/Effort/Money

Email marketing is the biggest waste of time, money, and effort when your deliverability isn’t dialed in.

All that money spent on copywriters and designers? Down the drain.

All that time learning the intricacies of email? Wasted.

Don’t let this happen to you.

4. List Quality

Poor deliverability causes even your most active subscribers to disengage.

Even after fixing your deliverability, it’s difficult to repair the damage that’s been done.

Most people will never re-engage again.

5. Brand Touchpoints

The number of times you remind your customers you exist is directly correlated to brand loyalty.

That’s the beauty of email – cheap and consistent touchpoints.

Those touchpoints disappear if your emails aren’t landing in your subscribers’ primary inboxes.

There is no greater shame for your ecom store than poor email deliverability.

The worst part? It can sometimes take over 2 months to solve.

Poor email deliverability is your brand’s worst-case scenario — avoid it at all costs.

Talk soon,
Daniel

PS: If your e-commerce brand has achieved product market fit, and you want to increase profit, customer retention and lifetime value.

Claim your free Klaviyo audit call with me or our COO on ecomadvertisers.com and we’ll show you where revenue is being lost, and how to turn that around.

We’ve helped over 60 DTC brands and generated $50m+ in email/SMS revenue.