80% of Shoppers Don't Complete Their Purchase

Welcome back to the EcomAdvertisers Newsletter, the go-to resource for marketing founders and professionals looking to level up their email marketing skills.

I’m Daniel, and it’s great to have you here!

👇 Let’s get into today’s message.👇

80% of shoppers don’t complete their purchase.

Here’s how to convert them with the perfect abandonment flow:

For the sake of your bottom line, please stop sending Shopify’s default abandoned cart emails.

If you want results, put in some upfront effort, and let your flows earn you revenue on autopilot.

Let’s get started 👇

You’re going to need 4 different flows for each stage of abandonment:

1. Abandoned checkout

2. Abandoned add-to-cart

3. Browse Abandonment

4. Site abandonment

Segmenting your buyers into these buckets allows for more personalization.

(There are more but let’s focus on these for now)

Now, it’s time to structure each flow.

• Your 1st email is a gentle reminder.

• Your 2nd email is about what makes your products special.

• Your 3rd email is a discount to push them over the edge.

• Your 4th and final email should be a last-chance email with some urgency.

Feel free to A/B test and experiment from there.

Every email list is different – test every relevant variable you can.

Here’s a client we’ve just started running experimentations on.

We rebuilt their abandoned cart email, and doubled Placed Order rate.

From $15.8k to $34.2k in sales from the first email.

This is very possible for most brands.

Try to incorporate social proof in your flows as well.

Trust might be what’s preventing your prospects from buying.

Particularly for your first-time buyers' segment.

When testing, you’ll need to track:

• Open rates

• Click rates

• Placed order rate (Most important!)

Raising these 3 metrics is priority number one, each impacts the next.

That’s it.

Before you know it, your flows will be revenue-printing machines.

If you have any questions, shoot me a reply, and I’ll happily answer.

Talk soon,
Daniel

PS: If your e-commerce brand has achieved product market fit, and you want to increase profit, customer retention and lifetime value.

Claim your free Klaviyo audit call with me or our COO on ecomadvertisers.com and we’ll show you where revenue is being lost, and how to turn that around.

We’ve helped over 60 DTC brands and generated $50m+ in email/SMS revenue.