Struggling with Email Sales?

Are you obsessing over email open rates while conversions stay flat?

I have this conversation at least once a week:

Client asks: “Why are open rates dropping?“

Daniel: “Well, yes but revenue is higher.“

And most clients are happy with this response.

Too many marketers spend countless hours perfecting subject lines and A/B testing button colors.

But the reality is that you need to keep your eye on the prize.

The prize is revenue and placed orders. Not Open Rates.

You’re in this to sell, don’t obsess about easily manipulated metrics.

And the way you sell, is by having a great offer and using great positioning.

Even the most brilliant copy and beautiful designs fall flat when what you're selling doesn't excite your audience.

Think about it.

When was the last time you purchased something solely because the email was perfect and well-written?

Your customers aren't buying your clever wordplay or perfectly timed send.

They're buying what you're offering them.

Here's where smart marketers focus instead:

→ The offer needs to solve a real problem or fulfill a genuine desire.

→ It should be positioned as the obvious choice among alternatives.

→ The value must clearly outweigh the price in the customer's mind.

→ The timing has to match where they are in their journey.

A solid offer makes every other element of your email marketing easier to optimize.

Instead of saying: Our lipstick is long-lasting and made with organic ingredients

Say: Look stunning all night, no touch-ups needed.

By simply shifting the focus from the product to the consumer, things feel different.

And they impact differently too.

With a good angle, subject lines write themselves.

Copy flows naturally around the core value proposition.

Call-to-actions become obvious next steps, not desperate pleas.

Your open rates, click rates, and conversions all improve as a direct impact.

I've seen mediocre emails with outstanding offers outperform beautifully crafted emails with weak offers countless times.

It's not even close.

Next time you're planning your email campaign, start with the offer.

Ask yourself: "Would I be genuinely excited to receive this?"

If not, no amount of email marketing wizardry will save it.

Focus on creating an irresistible offer first, then optimize everything else around it.

Your revenue will thank you. 

Talk soon,
Daniel

🏆 Have Daniel’s team run your email marketing:
www.ecomadvertisers.com

💪 Have Daniel mentor you:
form.typeform.com/to/oBkJHLOD

📧 Get access to Daniel’s 50 Minute Klaviyo Email Masterclass:
masterclass.ecomadvertisers.com/em