Do You Have a Shopify Store?

Welcome back to the EcomAdvertisers Newsletter, the go-to resource for marketing founders and professionals looking to level up their email marketing skills.

I’m Daniel, and it’s great to have you here!

👇 Let’s get into today’s message.👇

The sign-up form on your Shopify store is as important as the website itself.

It’s the bridge that funnels your customers into your email list.

Here’s how to create a stellar sign-up form that doubles your list growth:

For starters, your sign-up form shouldn’t be hidden at the bottom of your website.

It should be a pop-up that requires visitors to either submit their email or close the menu.

Otherwise, you won’t collect a meaningful number of subscribers to your list.

Pop-up forms are intrusive by definition.

Customers are practically dragging their cursors to the exit button while reading them.

That means your pop-up's copy, design, size, and timing must be perfect.

You get points for a great offer, solid copy with entertainment as a bonus.

We want to make sure there are no drops in conversion rates.

Let’s start with the most important point, the offer.

Your pop-up offer should be the recipient's name and email in exchange for a discount.

Discounts aren’t always recommended, get creative here.

They buy mascara, offer a free lipstick.

They buy a knife, offer a care kit.

The offer needs to be substantial enough to earn their email address…

Don’t be fancy, you’ll crush your margins with the wrong popup.

Now, let’s discuss pop-up timing.

A pop-up that occurs too early frustrates visitors – raising bounce rates.

A pop-up that occurs too late is meaningless, as users have already left your site.

A/B testing for optimal pop-up timing is critical here.

You also need multiple pop-ups for various segments of traffic.

• First-time visitors

• Repeat visitors

• Exit intent

Each pop-up requires tailored copy for each audience type.

Not to mention mobile and desktop variations for each.

It’s important to lower friction as much as possible during the initial stage.

Don’t ask for too much.

Many email marketers will tell you to collect SMS, in the beginning focus on email first.

Once you have a signup rate of above 7% then introduce SMS.

If your brand generates multiple 6 figures per month, start looking into zero-party data…

This is where popups become incredibly powerful.

And where we see the biggest results for our clients!

That’s it!

Executed correctly, you’ll sign-up form submit rate will skyrocket.

If your sign-up form isn’t optimized, all subsequent email efforts go to waste.

Finally don’t forget this above all else.

Collecting emails is NOT the goal, sales are.

Focus on getting high quality subs, that will purchase your products.

Reply to this email if you have any questions.

Talk soon,
Daniel

PS: If your e-commerce brand has achieved product market fit, and you want to increase profit, customer retention and lifetime value.

Claim your free Klaviyo audit call with me or our COO on ecomadvertisers.com and we’ll show you where revenue is being lost, and how to turn that around.

We’ve helped over 60 DTC brands and generated $50m+ in email/SMS revenue.