Email Marketing Hack From Hollywood 🍿

There’s a money making email marketing hack, it comes from Hollywood.

They discovered that nobody's watching TV anymore.

We're scrolling through our phones. Chatting with friends. Half-watching on the train.

It’s called the “Second Screen Reality“.

TV scriptwriters are told to write for people half paying attention.

They keep the script simple, narrate obvious things and repeat the story so you understand even if you’re not watching.

Your subscribers are busy doing things when you email them.

Our job as marketers to get as many people to click the email so that triggers a sale.

So here are 4 ways to get your distracted subscribers to take action with distraction-proof emails.

Your most important entry points are your Subject Line and Preview Text.

If you lose them here, the content of your email is pointless.

You need something that is attention grabbing, below in red is what resonated with me.

What resonates with you?

Everything that a buyer cares about should be above the fold!

Over 50% of your list will not scroll down once they open the email, so you need to get their attention and their click asap.

Use our Above The Fold framework to increase your chances.

One main idea per email.

One clear action you want them to take.

Expect them to not have seen the previous episode email. Give them context.

That complex paragraph is not needed, keep copy simple or people will disengage.

I use hemingwayapp.com to reduce my emails to Grade 5 or below, they perform the best!

Our subscribers no longer give us undivided attention, so we must adapt. (did they ever?).

We’ve been preparing all ecom clients for Q4.

Getting their deliverability higher than Snoop Dogg, preparing subscribers for more volume and creating an entire sales strategy around this next quarter.

7 years of Q4’s have taught me to take the last months of the year seriously.

I regularly see brands make 50%+ of their yearly sales during this time.

If you’re not happy with your current email marketing results, or are too busy running the business to focus on email marketing we may be able to help.

For the next 5 days we are offering up to $1000 off our first month’s fees.

This is available for the next 5 days only, once Q4 starts we focus on our existing clients and reduce client intake.

If this is of interest see below and reply to this email.

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We currently work with a small handful of ecom brands from early-stage DTC startups to global brands wanting to scale and grow more profitably.

After almost a decade supporting 100+ ecom businesses with Email, SMS, Affiliate and other Retention systems. We’re here to help.

Whether your goal is rapid growth, scaling to the next level or to be profitable again, we've built systems to achieve this many times over the years.

The results? We help scale businesses with a profit first approach.

Sound interesting and worth a quick conversation? Book a call

Want to learn more? Connect with me on social 👇

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Thank you for reading! I appreciate you taking the time.

Talk soon,
Daniel