How I failed at email marketing

5 years ago I was running my own Shopify online store.

We sold clothing and gear for campers. 

In our first six months we saw $200k in sales.

We doubled growth by the end of the first year.

But things started to head south.

Meta AdSpend ROAS was dropping, and everyone kept telling me I needed professional email marketing. 

I had nothing.

So I found an agency that told me they could get me huge results.

And I paid them $1500 upfront.

To build our entire email marketing system, campaigns, flows, popups etc.

Six weeks later, I was in shock with their first draft.

I thought: Did I accidentally hire someone's young nephew?

The emails looked like they were made in 2003, terrible fonts, low res images, and copy that sounded like a robot wrote it.

And ChatGPT wasn’t a thing back then.

We still launched!

Made just under $200 in sales.

I was so embarrassed as I told my business partner this was going to increase numbers.

So I ended our contract there and decided to take things up on my own.

I spent a few hundred hours on Youtube watching everything Klaviyo.

Thousands of courses, and eventually found a mentor, Dan Hurt. 

He showed me 10+ Shopify accounts he had scaled with Email.

All in the 6-7 figures a month range. 

That was good enough for me.

So I learned everything he would teach me.

I rebuilt all our popups, automations and learned to execute campaign strategy.

He tripled the email list from 32k subs to 110k over those next 6 months! 

Over $55k / mo in sales just from emails and SMS.

That changed everything for us.

That year I got an offer by a much bigger company to sell.

And we did. 

That’s the moment I decided to start helping others do what I did.

And massively grow their business with email marketing.

If you want to work with me, See here.

Daniel Filipe