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- How to hook email subscribers
How to hook email subscribers
And convert their attention into revenue
Daniel Filipe
August 28, 2025 • Estimated Reading Time: 3 minutes
That’s why they scroll through Instagram, TikTok until 1am.
Why they can’t resist checking every notification.
To make matters worse, we are hit with 6,000 ads every single day…
So every email we send has to really catch the viewer.
After sending thousands of emails, I have a few copy frameworks I trust.
The right words are the difference between an email campaign flopping or winning.
This could mean $5k VS $25k in sales from a single email.
Most ecom brands are losing thousands of subscribers every month.
In 2025, growing your email list is a must for backend revenue. More subscribers means more sales and a much healthier business.
I've been using EmailGrow for the last 6 months and this solved a problem for me!
We are using this for 5 brands we work with, and have 3-5x subscriber growth at checkout. Most Shopify stores are missing out on these emails.
EmailGrow uses smart placement and gets people to automatically sign up fully compliant with the different email laws by country.
Setup is incredibly simple and you can be up and running in just a few steps.
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People want to engage, receive value and be entertained.
That’s why copy frameworks work.
They’re cheat codes for capturing and holding attention.
My team and I use 3 copywriting frameworks religiously.
These have given us the best results for our clients:
Problem: “Tired of waking up exhausted?”
Agitation: “Life’s hard when you don’t get a good night’s sleep“
Solution: “Our new Melatonin drops will give you peace of mind.“
Call out their pain.
Dig into the consequences.
Then offer your product as the fix.
Hook them.
Build curiosity.
Tap into their wants.
Then give them the CTA.
Attention: "Another awkward Zoom call where everyone can barely hear you?"
Interest: "A crystal-clear headset could make every meeting smoother."
Desire: "Imagine leading presentations without asking 'Can you hear me?' five times"
Action: "Upgrade to our noise-canceling headset - free 2-day shipping"
Paint the outcome.
Make a strong claim.
Back it up with real proof.
Then push them to act on the CTA.
This is one of my favorites for high-AOV products.
Picture: "Your living room became a cozy retreat where everyone wants to hang out"
Promise: "Our throw pillows instantly upgrade any space and will last for years"
Prove: "Rated 4.8/5 stars from 2,847 buyers - 'The comfiest pillows I’ve ever owned!'"
Push: "Free shipping ends tonight - add 2+ pillows to cart and save 25%"
Having a series of copywriting frameworks in your back pocket is how you’re going to win.
Many copywriters want to sound fancy and smart, but the reality is that simple copy while following a solid system will get you 90% of the results.
These copywriting frameworks work as a guide.
Focus on simplicity your words will turn into revenue.
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We currently work with a small handful of ecom brands from early-stage DTC startups to global brands wanting to scale and grow more profitably.
After almost a decade supporting 100+ ecom businesses with Email, SMS, Affiliate and other Retention systems. We’re here to help.
Whether your goal is rapid growth, scaling to the next level or to be profitable again, we've built systems to achieve this many times over the years.
The results? We help scale businesses with a profit first approach.
Sound interesting and worth a quick conversation? Book a call
Want to learn more? Connect with me on social 👇
Thank you for reading! I appreciate you taking the time.
Talk soon,
Daniel
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