How to Leverage Pop-up Offers as a Premium Brand

Welcome back to the EcomAdvertisers Newsletter, the go-to resource for marketing founders and professionals looking to level up their email marketing skills.

I’m Daniel, and it’s great to have you here!

👇 Let’s get into today’s message.👇

A solid discount is a great way to convert website visitors into email subscribers (and get sales).

But you can’t give discounts if you’re a luxury brand…

Here are 5 pop-up offers premium brands can leverage instead:

1. Free Customization

Offer customization options for your high-ticket products.

Luxury consumers don’t just want a product – they want an experience.

Give them an experience right out of the gate.

2. Free Shipping

Free shipping is an easy way to provide a discount without harming your brand’s luxury appeal.

You collect emails and maintain your brand’s integrity while buyers get a discount – everyone wins.

3. Early Access

Craft an offer promising early access to new arrivals or limited edition products for all new signups.

Exclusivity is why people shop for luxury products in the first place.

Might as well leverage exclusivity immediately.

4. Private Events

Offer exclusive invitations to your private events.

Brands like Chanel and Louis Vuitton offer closed-door previews of upcoming collections.

If you host exclusive events, start inviting website traffic on your lead form.

5. Complimentary Items

Promise a special item with their first purchase + email signup.

This item should be relevant to their purchase:

• A nice travel pouch when they purchase fragrances

• Branded polish cloth for jewelry brands

• Luggage charm for luxury handbags

Get creative with it.

NEVER offer a direct discount as a luxury brand.

Even if you experience a short-term conversion lift, it’ll hurt your reputation.

Play the long game, offer non-discount incentives, grow your list, and reap the rewards.

Talk soon,
Daniel

PS: If your e-commerce brand has achieved product market fit, and you want to increase profit, customer retention and lifetime value.

Claim your free Klaviyo audit call with me or our COO on ecomadvertisers.com and we’ll show you where revenue is being lost, and how to turn that around.

We’ve helped over 60 DTC brands and generated $50m+ in email/SMS revenue.