How to Revive Your Email List

Welcome back to the EcomAdvertisers Newsletter, the go-to resource for marketing founders and professionals looking to level up their email marketing skills.

I’m Daniel, and it’s great to have you here!

👇 Let’s get into today’s message.👇

Have you been neglecting your list for months?

Here’s how to revive your old email list without ruining it:

I see this all the time…

Ecom brands are too busy with imports, payroll, inventory management, etc.

They ignore their email list for months, then start sending emails again and get flagged as spam.

Start by playing it safe.

Clean your list of bad/old addresses.

Otherwise, your new emails will be sent into the void.

This is a massive deliverability hit — clean your list to avoid this at all costs.

It’s also important to realize that many remaining subscribers won’t even remember your brand.

If you suddenly pump out a bunch of emails, you’ll likely get flagged or blacklisted.

This could mean weeks to months without email sales.

Start by sending out a low frequency of campaigns to small batches of your list and see how they respond.

These emails should be more personalized than usual.

Reference previous interactions, purchases, and even recently reviewed products, if possible.

That’ll help your list remember who you are and reduce your unsubscribe rates in the process.

When selecting batches of subscribers, focus on people who are the most likely to engage.

Filter users who’ve most recently opened your last email and work backward from there.

That’ll increase your likelihood of not harming your list during this revival process.

Reverse engineer everything from here.

Send emails in larger batches to older subscribers at more frequent cadences over time.

Before you know it, you’ll have revived a significant portion of your list.

This is where the serious revenue starts to show.

Collecting new email subscribers isn’t cheap.

Ads are getting more expensive every year.

Take the time to save any old subscribers on your list instead of lazily cranking up your ad spend.

Your bottom line will thank you.

Talk soon,
Daniel

PS: If your e-commerce brand has achieved product market fit, and you want to increase profit, customer retention and lifetime value.

Claim your free Klaviyo audit call with me or our COO on ecomadvertisers.com and we’ll show you where revenue is being lost, and how to turn that around.

We’ve helped over 60 DTC brands and generated $50m+ in email/SMS revenue.