I sent 10,000 email campaigns

Since 2021 I’ve sent over 10,000 campaigns for clients.

• 70 brands that we work with

• 276 campaigns on average per month

• 3300 campaigns per year

• 10,000+ campaigns in 4 years

I didn’t do 10k emails myself, I’m not a machine!

I have three incredible teams at my Agency, each looks like this:

Strategist → Email Marketer → Copywriter → Designer → Developer.

They create emails like these 👇 and here’s the important part:

Every email we send is a gold mine of feedback, a lesson.

Last year, we started working with a fitness brand.

They run product launches/drops every 3 months.

Imagine a new fitness product.

The last time they launched (without us), they saw $14k in sales.

This felt embarrassingly low for a list size of 100k+ subs.

I investigated their launch:

• The sent just “pretty” 3 emails

• They had no strategy - Just sales

• They hit the same segment every time

• They did no prep work - e.g. collect emails or build hype

And so I saw a massive opportunity.

To make this a huge thing, to build hype.

To implement our Omni Product Launch strategy.

With one goal, to 3x the amount of sales.

This is what we use whenever we want to do a product launch, or a limited product drop.

It’s incredibly powerful.

Imagine you want to release a new product, or have limited stock you want to sell.

This is the strategy to handle this.

After implementing it, the next launch generated $56,442.60. (screenshot below)

An increase of $42k in sales for the client.

From a single product launch.

And we’ve repeated this process every quarter since.

We’re on track to add an extra $180k in sales this year.

This doesn’t include sales from other weekly campaigns or email automations.

The biggest lesson I’ve learnt from email marketing is:
A single email is NOT important.

Your entire strategy is.

Now I’m sure you’re wondering, what does the strategy look like?

In our next email, I’m going to show you exactly how I implement the product launch.

So you can do it yourself.

Talk soon,
Daniel

Here are some ways we can work together:

🏆 Have Daniel’s team run your email marketing:
www.ecomadvertisers.com

💪 Have Daniel mentor you:
mentor.ecomadvertisers.com

📧 Get access to Daniel’s 50 Minute Klaviyo Email Masterclass:
masterclass.ecomadvertisers.com/em