Suffering from Low Deliverability?

Welcome back to the EcomAdvertisers Newsletter, the go-to resource for marketing founders and professionals looking to level up their email marketing skills.

I’m Daniel, and it’s great to have you here!

👇 Let’s get into today’s message.👇

Suffering from low deliverability?

Here’s an effective way to skyrocket clicks and engagement with zero effort.

(Landing your emails in the inbox)

You’ll be frustrated you didn’t think of this first: 👇

You can add a secret CTA at the bottom of your email just below your previous CTA.

I’m referring to a “P.S.” that reintroduces your offer.

Picture below for context:

The psychology behind a P.S. is brilliant.

It’s a “no hard feelings” approach to your copy.

Most audiences respect how non-intrusive it is.

Plus, it helps hesitant readers who need one final push to take action.

Particularly since it’s so non-committal.

A P.S. is also eye-catching.

Most of your readers aren't reading each word in your emails.

They scan through your copy, looking for any elements that stand out.

Their eyes easily gravitate to the absolute bottom of your email, where the P.S. awaits.

I usually preach the fundamentals of email marketing – that’s what matters most.

However, I couldn’t resist highlighting how impactful a P.S. is on your click rates.

It’s the definition of “simple yet effective” – test it out and let me know how it goes!

Talk soon,
Daniel

PS: If your e-commerce brand has achieved product market fit, and you want to increase profit, customer retention and lifetime value.

Claim your free Klaviyo audit call with me or our COO on ecomadvertisers.com and we’ll show you where revenue is being lost, and how to turn that around.

We’ve helped over 60 DTC brands and generated $50m+ in email/SMS revenue.