The Ecom System Killing in 2025

I just got off a call with a ~$250k a month ecommerce business founder.

I looked at his Klaviyo and Shopify analytics, I spotted a problem which is incredibly common.

An issue that is causing them to lose $75k-$100k a month in sales.

All because not enough of their traffic is converting into sales.

Just like with most stores, only 2% of your landing page visitors are ready to buy at any moment.

This means 98% of ad spend could and often is wasted.

Your visitors need to be wined and dined, with enough quality touchpoints to get the sale.

But you already know this.

The last thing any of us want is to burn Ad spend money.

It’s no longer 2018.

Those were the days you could only blast Facebook ads and you’ve got a profitable ecom store.

That’s gone, and in 2025 you need to build a fortress of conversion and retention around your Shopify store.

90% of the time, Meta Ads on their own are NOT enough to be profitable at scale.

All the biggest ecom brands are going heavy on building a huge conversion and retention engine.

Leading ecom brands like: Obvi, Hexclad, Tabs Chocolate, Ridge Wallet and more.

Here are the core Ecommerce Channels you need to leverage:

→ Ads
→ Email
→ SMS
→ Affiliate
→ Influencer
→ Push Notifications
→ Direct Mail e.g. postcards

Depending on the size of your business, you should be using a few or all of them.

Let’s look at 2 example stores (very similar to the business I audited earlier).

They are running ads, Store A generated in the last 30 days:

→ $330k / month attributed to Meta ads
→ $150k / month attributed to email marketing

$480k in revenue.

Now imagine they have an identical competitor Store B, with the following channels.

This second brand makes an additional:
→ $180k / month attributed to SMS, Affiliate, Influencer, Push and Direct Mail channels

$660k in monthly revenue.

Store B makes an extra $2.1 million a year to outspend their competition.

That’s not all profit as each channel has it’s costs but it doesn’t matter, they are miles ahead.

These systems make their existing traffic and Ad Spend more efficient, making them more profitable at scale.

Although more channels aren’t always better, but having different ways to communicate with your audience where they are is key.

With significant spend on Ads, why not optimise everything that happens when they reach your landing pages.

I am building systems like this everyday for our clients, and it’s not just email. It’s SMS, Affiliates, Push, Direct Mail and more advanced methods.

If you’re generating anything above $100k a month on your Shopify store, these systems can make your business a lot more profitable.

This is key especially with Black Friday around the corner.

Me and my team may be able to help implement the right channels in your business, book a call here if this sounds like you.

Talk soon,
Daniel