This ecom email strategy makes millions

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Have you heard of the Limited Product Drop Strategy?

It’s one of the MOST powerful email marketing strategies.

I am seeing this 2x monthly email revenue for some brands.

It can be used by any brand selling products.

Imagine you’re selling a limited edition t-shirt, 1,000 units only. 

And your sale runs for 48 hours only.

Most brands will launch 2-3 emails within a week and that’s that.

This is a mistake.

Whether you’re running limited products or not, you can use this strategy.

And it give you insane results for any product.

Here’s how we recently used it.

A client was struggling to sell new stock.

They run product launches every 3 months.

They are in the fitness space.

On every product launch they saw $10k to $14k in product sales.

For their list size, this was embarrassingly low.

100,000+ email subscribers.

I investigated their launch, it was a big mess.

So we decided to plug this Product Launch strategy in.

Our goal was to 3x the amount of sales.

But there were some risks, as we hadn’t ran it for this type of product before.

So we started out by running ads to a landing page to collect emails pre-launch.

We managed to get 9,300 email addresses which would get a 5% off the product.

In the week leading up to the launch, we sent 6 emails that covered:

✅ Time urgency - “72 hours only”

✅ Scarcity - “Only 1,000 made. No restocks”

✅ Limited discounts - “15%” then “10%” (optional)

✅ Build Hype - Warm list up & announce heavily on social media 

✅ Exclusivity - “VIP List only”

✅ Social Proof 

✅ Post-Launch Momentum - “Heres your final opportunity”

They sold out.

The launch generated $56,442.60. (screenshot of emails👇)

We ended up with 4x the sales. 

That’s $42k in extra revenue.

From a single product launch.

The next two quarters we repeated this exact process.

So far this year we’ve seen an extra $157k in sales from launches. 

And the client was happy, so a win all round.

If you want us to implement strategies like these for you, see here. 

Talk soon,
Daniel