Visitors → Buyers in 3 Easy Steps

Most people think customers buy after seeing 3 or 4 ads.

This is simply not true.

I analyzed Shopify data for a $7.5M/year client last week.

A fitness brand selling $50 to $150 products.

Their average customer had 8.3 touch points before buying.

But here's where it got interesting.

Most brands I audit focus on the same 2-3 touch points.

Meta ads, socials, and some retargeting. 

Then wonder why conversion rates are stuck at 1.5 to 3%.

They blame their Ad creative, landing page or pricing.

The actual problem is that visitors aren’t seeing your offers/products enough.

Or they are seeing the same things over and over again.

Here's how that journey can be improved:

👉 1: They see your Instagram creative (scroll past)
👉 2: Facebook retargets them next day (they click)
👉 3: They Google your brand name
👉 4: Your brand shows up first (they click again)
👉 5: Visit site, browse your product
👉 6: Hit with another Ad creative
👉 7: Welcome SMS hits their inbox
👉 8: Cart abandonment email brings them back to the site

They finally BUY 🤝

The journey isn’t always this smooth.

But our job as marketers is to make sure those touch points are frequent.

To locate where our ideal customer is, and talk to them.

Then we double down to get the sale.

Email is an amazing place for that.

You are not competing for a spot with a few pixels.

Like this tiny Ad I keep getting on Instagram.

Your job isn't to sell in 1 touchpoint.

It’s to lightly sell and stay top of mind until they're ready.

Talk soon,
Daniel

P.S. Want to work with me and my team? See here.