Why 90% of Brands Fail at Email

Welcome back to the EcomAdvertisers Newsletter, today I’m sharing with you 5 core fundamentals and ways to stop throwing away email sales.

Let’s go!👇

Email marketing isn't just about WHAT to do, but WHEN to do it.

Before we get started

I’ve recently started running paid ads for my own brand, and scaling the agency.

One of the go to guys that has really helped me do this is Kody Nordquist at Nord Media, you’ve probably seen him online. 

I’ve been reading his newsletter for the last few months, and decided to reach out and ask for help to drive more revenue for us and our agency clients. 

I am incredibly impressed by what he’s shared with me.

From everything to do with scaling and marketing, he’s on another level and has helped me grow the business. 

I quickly saw why he’s trusted by 100,000+ marketers on his newsletter.

From Paid Media, to Email Marketing and scaling a business he’s the top guy online right now.

If you're serious about growth and want to implement systems that actually work.

Subscribe to his newsletter here, it’s FREE 👉 www.nordmedia.com.

Now back to the topic at hand.

Brands are testing fancy subject lines when their emails are landing in spam.

Marketers obsess over complex segments with only 500 subscribers inside.

Building elaborate flows when they are forgetting deliverability.

Complete WASTE of time.

Your email marketing efforts need to be where the traffic is.

Always.

Here's the correct order of Fundamentals to follow:

First, nail your deliverability.

I know I know, he’s talking about that deliverability thing again.

BUT nothing else matters if your emails don't reach the inbox.

Clean your list, warm up your domain DKIM, SPF and DMARC are a must.

Don't waste time A/B testing subject lines for emails nobody will see.

Second, go after your Welcome Sequence.

This is your first impression – the highest-opened email you'll ever send.

For every 500 quality subscribers, a welcome flow can generate an extra $7-15k per month.

Yet most brands send the same generic discount.

Focus on unique offers instead of just the classic 10% off, test variations on a monthly basis.

Third, build your Abandonment Flows.

These prospects were seconds away from purchasing.

They've shown high intent and only need a gentle nudge.

Remember the 80% of shoppers who don't complete their purchase?

Checkout, Card, Browse, and Site abandonment are needed as a minimum.

This is where you recover that revenue.

Fourth, develop your post-purchase experience.

Reduce buyer's remorse, increase LTV, and generate reviews.

A customer who's just purchased is your most engaged audience member.

And will be telling everyone about your product (if you play your cards right)

Fifth, get your campaign cadence in place.

After flows, you need a regular campaign cadence in place.

Seasonal campaigns are a must e.g. Black Friday, Product launches and on top of that campaigns about pain points, social proof and Us VS Them.

If you’re not sure, start with 8 campaigns per month sending 2x a week.

See how those perform, and adjust cadence up or down depending on sales.

BONUS: Now it’s time to optimize

Only after these foundations are solid should you spend time on:

Advanced segmentation strategies

Subject line testing.

Send time optimization.

Creative template designs.

Many brands get this backward, start with the fancy stuff.

They spend hours debating whether to send at 8:00 AM or 8:30 AM...

While their Welcome flow is broken and their Cart Abandonment emails go to spam.

Prioritize the high-leverage activities first.

Nail the fundamentals before optimizing.

Reminder, subscribe to Kody here: www.nordmedia.com

Talk soon,
Daniel

Here are some ways we can work together:

🏆 Have Daniel’s team run your retention marketing (Email+SMS): www.ecomadvertisers.com 

💪 Have Daniel consult with you 1-on-1:
Reply with “Consulting“ (agencies and ecom brands)

About me and EcomAdvertisers:

I left a decade long career as a Software Engineer, to focus on email marketing.

Over the last few years I built a team and we’ve ran emails for 70+ DTC brands.

So far we’ve made $75m+ in email and SMS attributable revenue.

Currently: 25 active clients, and a team of 15 email specialists.