Your Emails Aren’t Reaching Inboxes-Here’s Why!

Welcome back to the EcomAdvertisers Newsletter, today we’re covering one of the biggest money losing mistakes I’ve seen.

Let’s get into it! 👇

Your Deliverability Is Killing Your Sales

Your emails are packed with value, your team spent all day designing them.

Researching and writing excellent copy.

But what if no one ever sees them?

Every message that’s landing in spam, is costing you sales.

Think about it, your customers signed up for a reason. They want your emails.

But email providers like Gmail are the gatekeepers, and they judge your reputation before letting you in.

If your open rates are low, engagement drops, or you don’t have the right authentication, you’re flagged.

This is the #1 killer of email sales.

Smart brands solve this BEFORE before it becomes a problem.

However you can get your deliverability solved today.

You don’t Deliverability to be perfect, that generally means you aren’t sending enough emails.

Here’s what we do for our clients, that you can do today!

Start by setting up verified authentication (SPF, DKIM, DMARC)

After that:

• Focus on engaged buyers segments, 30 to 60 days

• Send plain text emails if your deliverability is terrible (below 60/100)

• Send engaging content, ask non buyers why they didn’t buy so they reply to your email

• Implement a sunset flow to remove old subs.

• Do a quarterly Inbox placement test (or monthly if you can)

In 1 hour you can have most of this done, and immediately seeing benefits!

Check your sender reputation regularly, optimize your content, and use Klaviyo’s tools to monitor inbox placement.

Fix your email issues before they cost you another sale!

Not sure about something? Reply to this email, and let’s chat!

Talk soon,
Daniel

PS: If your e-commerce brand has achieved product market fit, and want to increase profit, customer retention and lifetime value.

Claim your free Klaviyo audit at www.ecomadvertisers.com and we’ll show you where revenue is being lost, and how to turn things around.

We’ve helped over 60 DTC brands and generated $50m+ in email/SMS revenue.